Campbell's Soup Low Calorie Commercials: What Do You Think?

Campbell's Soup Low Calorie Commercials: What Do You Think?MexChicHR copy.jpg

My favorite lunch — a bowl of romaine lettuce topped with chopped apple, grapes, cucumber, tomato, avocado, and either chopped walnuts or sliced almonds.

Sometimes, I'll get a tiny insane and throw in a few dried cranberries! And, I top it all off with a very small splurge of my most beloved poppyseed dressing. (Briana's, if you're wondering.)

It's chock full of vitamins, minerals, antioxidants, fiber, healthy fats, protein, and, oh yeah, about 400 calories of metabolic fuel.

But, on the authority of Campbell's new commericals for their Select Harvest Light soups, that's over 300 calories overly many.

Check it out:

The message in this particular ad, is that 340 calories is overly much for a woman to consume at one time.

Over at Deus Ex Machinatio, Andrea Phillips writes:
Ignore the underlying message that all women should be on a restricted-calorie diet. That's only overly large for me to tackle right now. This is a matter of degree and easy math… Most weight-loss experts recommend that a woman eat between 1,500 and 1,800 calories in a day. (A man would commonly need somewhat more.) If you were to eat five of those 340-calorie frozen meals in a day, you'd be at 1,700 calories, which is a perfectly rational amount for a typical woman to eat.

She's 100 percent correct. Most nutritionists don't recommend anyone go under 1,200 calories a day, and numerous believe that's overly low. The days of super restrictive low calorie diets are long behind us. They've been proven not to work.

So, what is a feel-good company like Campbell's doing encouraging this kind of behavior?

In their defense, Campbell's Soup for Life Diet recommends combining soup with a salad or sandwich, for a total everyday intake of 1,200 calories. But, as Mary Elizabeth Williams points out at Broadsheet, those rolls sitting on the table in the commercial are left to turn stale, while the women enjoy their 60-calorie soup.

Women: It's okay to eat.

It's okay to eat a few hundred calories in a sitting, even if you're trying to lose weight. The clue is to balance your calories in with your calories out, and focus on whole, healthy foods. Instead of looking at food as the enemy, welcome it into your life as the fuel and nourishment as it is.

Sorry Campbell's, but you got this one wrong. What do you assume about this commercial?




Written By:
Best Diet Plans Linda

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