Recession Making Americans Thirst For Cheaper Booze


Sasidhar Blog
Go to a club in New York City and order a drink – no, not a Shirley Temple – a real drink. I'm talking hooch, ice, and a mixer. Go on, attempt it.
But, don't be shocked if that cocktail costs you more than $10, plus tip. That's why today, amidst a major U.S. recession, a lot of people are partying at home, and doing it with cheaper, knockoff liquor.
An alcohol industry group says the economic squeeze has numerous Americans putting the cork on pricey booze, like Grey Goose vodka. And instead turning to the hobo especial Popov, that runs for less than $10 for a fifth. I've seen it at $8.
People are going for budget tequila too, i.e. the devil's drink. Classy booze like Patron is staying on the top shelf, and low cost stuff like Jose Cuervo – ick, I only got a shiver – are the rise. Sales of cheap tequila rose 21% final year.
So, it's fine news for liquor producers – awful for our livers – that even in a down economy, people are looking for a fine time, or only to get away from it all.
It sucks for young people. A pair years ago I was drinking martinis at the pub. Now I bar hop from friend's house to friend's house, with a case of light beer under my arm – difficult to meet chicks that way!
Via the Associated Press.
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